Porsche Design

Scope of application

This Cookie Policy applies in addition to the general privacy policy for our website and describes the type, scope, purposes of, legal basis for, and opt-out options for data processing in relation to cookies. The general privacy policy for our website applies to all other information. Status 06/07/18.

What are cookies?

We use "cookies" in order to provide you with a comprehensive scope of functions, make it easier to use our service, and optimize our offerings. Cookies are small files, which are stored on your device by your Internet browser

Categories of cookies

We use cookies for different purposes and with different functions. We make a distinction according to whether the cookie is technically required (technical requirement), how long it is stored for and used (duration of storage), whether it was created by our website itself or by a third party and who the provider who created the cookie is (cookie provider).

Technical requirement

Cookies required for technical reasons: We use certain cookies because they are required for our website and its functions to work properly. These cookies are set automatically when the website or a specific function is called up, unless you have disabled cookies in your browser settings.

Cookies not required for technical reasons: By contrast, cookies that are not required are set to improve your experience with our website or to store specific settings that you have configured. We also use cookies that are not required for technical reasons to obtain information on the frequency of use of certain areas of our website so that we can better tailor them to your needs. We do not store cookies that are not required for technical reasons until you click on the corresponding field to confirm that you have read our cookie notice and continue using our website.

Duration of storage

Session cookies: Most cookies are required only for the duration of your current service call or session and are deleted or become invalid as soon as you exit our website or your current session expires. Session cookies are used, for example, to retain certain information such as your login for our website or the user account during your session.

Permanent cookies: Cookies are occasionally stored over a longer period for the purposes of recognizing you when you subsequently call up our website again and retrieving saved settings. This makes it faster and easier for you to access our website and means that you do not have to repeat settings such as your selected language, for example. Permanent cookies are deleted automatically at the end of a predefined period when you visit the page or domain from which the cookie was set.

Flow cookies: These cookies are used for communication between various internal Porsche servers. They are created at the start of a user interaction and deleted again when it is ended. Flow cookies are assigned a unique identification number during the interaction. However, this does not allow any conclusions to be drawn with respect to the identity of the actual customer or user.

Cookie provider

Third-party cookies: "Third-party cookies" are created and used by other bodies or websites, for example by providers of web analysis tools. Further information on web analysis tools and reach measurement can be found further on in this policy. Third parties can also use cookies to show advertising or to integrate content from social networks such as social plugins, for example.

Use of cookies for web analysis and reach measurement

We use Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses third-party cookies to identify the frequency of use of certain areas of our website as well as preferences. The information on your use of our website (including your shortened IP address) generated by the cookie is transferred to a server operated by Google in the USA and stored there. Google uses this information on our behalf and on the basis of a contract for order processing to analyze your use of our website to compile reports on website activities for us, and to provide other services relating to the use of the service and Internet usage. The legal basis for the use of Google Analytics is Article 6 (1) (f) GDPR; our legitimate interests arise to this extent from the above-mentioned purposes, particularly the analysis, optimization, and cost-effective operation our website.

Deletion of and objection to the use of cookies

The acceptance of cookies is not obligatory when using our website; if you would prefer not to have cookies saved on your device, you can disable the relevant option in the system settings of your browser. Saved cookies can be deleted at any time in the system settings of your browser. If you choose not to accept any cookies, this can, however, lead to restrictions in the functions offered on our website.

You can also disable the use of Google Analytics cookies with a browser add-on if you do not wish to have web analysis. You can download it here: https://tools.google.com/dlpage/gaoptout?hl=de.

"Opt-out" information, which is used for the purposes of assigning your deactivation of Google Analytics, is stored on your device. Please note that this opt-out information only leads to the deactivation of Google Analytics on the device and the respective browser from which it was set. Furthermore, you must set it again when you delete cookies from your device. As an alternative to the browser add-on, you can also prevent data collection by Google Analytics on mobile devices by clicking on the following link. An "opt-out cookie" is then created, which prevents the future collection of your data. The opt-out cookie is valid only for the browser used to set it and only for our website and is stored on your device. You must set the opt-out cookie again when you delete cookies from your browser.

You can also enable the "Do Not Track function" on your device. If this function is enabled, your device informs the respective service that it does not wish to be tracked.

The following cookies may be stored when you call up our website:

Table with description of used cookies
Name of cookie	Technical requirement	Duration of storage	Cookie provider	Purpose and interest	Legal basis
bCountryRedirectClosed	Yes	1 day	porsche-design.com	Determines if the user should see a redirect option to the US Store if accessed from the US.	Art. 6 (1) (b) GDPR
bSaleShopLoggedIn	Yes	1 day	porsche-design.com	Saves whether the user has entered the password for the Sale Shops.	Art. 6 (1) (f) GDPR
oxenv_key	Yes	Session cookie (end of session)	porsche-design.com	Necessary for caching the shop pages.	Art. 6 (1) (b) GDPR
sid	Yes	Session cookie (end of session)	porsche-design.com	Necessary for session handling and the usage of Oxid / the checkout, login etc.	Art. 6 (1) (b) GDPR
sid_key	Yes	Session cookie (end of session)	porsche-design.com	Necessary for session handling and the usage of Oxid / the checkout, login etc.	Art. 6 (1) (bf) GDPR
language	Yes	Session cookie (end of session)	porsche-design.com	If the current shop language cannot be determed.	Art. 6 (1) (f) GDPR
MUIDB	no	390 days	Bing	Microsoft user identifier tracking cookies used by Bing Ads for ads targeting	Art. 6 (1) f) GDPR
MUID	no	390 days	Bing	Microsoft user identifier tracking cookie used by Bing Ads to help count valid clicks for ads targeting.	Art. 6 (1) f) GDPR
IDE	no	390 days	Doubleclick	This cookie is used by Google Doubleclick for re-targeting, optimisation, reporting and attribution of online adverts.	Art. 6 (1) f) GDPR
_ga	no	730 days	Google Analytics	Analytical cookie used to distinguish users, set by Google Analytics which we use to collect data about number of visits and user journey.	Art. 6 (1) f) GDPR
_gid	no	1 day	Google Analytics	Analytical cookie used to distinguish users, set by Google Analytics which we use to collect data about number of visits and user journey.	Art. 6 (1) f) GDPR
_uetsid	no	30 minutes	Bing	Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie used for ads targeting.	Art. 6 (1) f) GDPR
NID	no	183 days	Google	Google uses these cookies to store customer preferences and customise ads on Google websites, based on recent searches and interactions.	Art. 6 (1) f) GDPR
_dc_gtm_*	no	30 minutes	Google Inc.	Google Analytics Cookie to reduce the number of queries	Art. 6 (1) f) GDPR
fr	no	90 days	Facebook	Facebook tracking cookie used to deliver a series of advertisement products such as real time bidding from third party advertisers.	Art. 6 (1) f) GDPR