News & Events

Posche Design and Bric's Two Brands with a Rich History

Porsche Design Brics

An exclusive Collection

The collaboration fuses Porsche Design’s functional design philosophy and engineered mindset with BRIC´S fine craftsmanship and manufacturing competence. Combining the heritage of the two renowned brands, the new Porsche Design luggage and leather collection reflects timeless elegance, innovation and tradition, as well as functionality and high quality.

Available End of 2020

The first collection expresses the commitment to high performance, thanks to characteristics that are developed in each item. The products are strong yet lightweight thanks to a superior choice of materials, with maximized volumes through construction details in the suitcases and backpacks while the leather goods receive additional elements oriented towards comfort. A deep knowledge of the product and many years of passion in production meet classic minimal design looks and durability across the collection. The model range features a selection of hard- and softcase luggage, bags, backpacks, and small leather goods, ranging from business to leisure-inspired products.


Official Timing Partner GP ICE RACE 2020

CHRONOTIMER GP ICE RACE SPECIAL EDITION

Porsche Design is dedicating a chronograph to one of the most legendary and spectacular events in motorsport. The design is a tribute to the low-reflective cockpits of Porsche race cars.

TIMES CHANGE.

Amateur and professional racers, teams and manufacturers of different classes compete for the best performance in ice and the cold.

FASCINATION REMAINS.

Ice and cold, hot engines and the smell of gasoline, rubber and spikes, extreme driving distances and sporting precision – the races on the frozen runway have lost none of their fascination today.


The Engine of Retail The new
Store Concept

Porsche Design Store Frankfurt City

With the redesign of the Porsche Design Store Frankfurt City, we meet the requirements of the changing buying behavior of our customers: Especially in the ​​lifestyle sector it's all about added value in trade. Customers want to understand, experience and get excited while shopping.

Find your Store
Porsche Design Store Frankfurt City
Porsche Design Store Frankfurt City

BASELWORLD 2019 New Innovations by Porsche Design Timepieces

Porsche Design Timepiece 911 Chrono Timeless Machine

Hall 1.0 | Stand C37

Porsche Design Timepieces presents the new and limited 911 Chronograph Timeless Machine and other innovations at this years BASELWORLD 2019 - the biggest trade fair for watches and jewelry.


Strategic Partnership Porsche Design and Puma

the fusion of lifestyle and performance wear.

Porsche Design and PUMA

have entered into a strategic partnership to bring a new line of high-end sportswear, footwear and accessories to the market starting in the Spring/Summer 2019 season.

65th Macau Grand Prix Porsche Design signs as title sponsor with Craft-Bamboo Racing

Porsche Design as Title Sponsor

Porsche Design has partnered with Hong Kong team Craft-Bamboo Racing for the 2018 FIA GT World Cup. Porsche Design confirms title sponsorship of the #991 Craft-Bamboo Racing Porsche 911 GT3 R at the 65th Macau Grand Prix, held at the world-famous Guia Circuit on the streets of Macau from the 15th to the 18th of November 2018.

A Bold Photography project

To celebrate this partnership, Porsche Design presents “Auto Reflections by Thomas Sandfield”, a bold photography project. The “Auto Reflections” exhibit showcases the special chrome Porsche Design Porsche 911 GT3 R, shot at vibrant and dynamic scenes in the streets of Hong Kong through the lens of award-winning Norwegian photographer Thomas Sandfield.

Tremendous Talent

The dark chrome Porsche Design liveried car will be driven by the exciting young Frenchman, Mathieu Jaminet, official Porsche factory driver. Jaminet has had previous experience with Craft-Bamboo Racing, having raced with the Hong Kong outfit at the Suzuka 10 hour earlier in the year.


MILAN PORSCHE STUDIO OPENING

Porsche Design Store Milan

PORSCHE LIFESTYLE IN THE FASHION METROPOLIS

The new Porsche Studio in the heart of Milan is the first location to present Porsche vehicles together with the entire Porsche Design collection.

Porsche Design Store Milan Carrera

TWO BRANDS UNDER ONE ROOF

The new space features showroom vehicles and the innovative Heritage Wall, which offers virtual glimpses into the 70-year history of Porsche automobiles. Visitors may also configure a custom model and book a test drive on request.

Porsche Design Store Milan

DISCOVER PORSCHE DESIGN

Porsche Design presents various categories of high-quality, exclusive products including timepieces, fashion and sports, luggage, eyewear and electronics. We invite you to experience the entire Porsche Design portfolio up close.


24 HEURES DU MANS CONGRATS FROM PORSCHE DESIGN TIMEPIECES

Porsche Design Timeoieces Official timing Partner

An impressive double victory for the Porsche GT Team at the 24 Heures du Mans! As the official timing partner for the event, Porsche Design Timepieces would like to congratulate the entire motorsports family on this successful race.

EXPLORE PORSCHE DESIGN TIMEPIECES »


THE WATCH AND JEWELLERY SHOW BASELWORLD 2018

Baselworld watch backside

Nothing less than a revolution in the history of Porsche Design: the brand’s first ever proprietary movement – the Werk 01.200 with flyback function. Deep mastery of engineering and watchmaking paired with decades-long experience in vehicle manufacturing.

MONOBLOC ACTUATOR CHRONOTIMER FLYBACK »


Christmas 2017 Discover the Exceptional

Porsche Design Store Christmas 2017

Porsche Design and GQ Italia

Porsche Design and GQ Italia celebrated the beginning of the festive season with a special event in the Porsche Design Store Via della Spiga in Milan. True to the "DISCOVER THE EXCEPTIONAL" theme, they organized an unforgettable evening in an exclusive atmosphere.

Porsche Design Christmas 2017 GQ Italia

Exclusive

The guests were invited to try the full range of functional and timeless design objects in an exclusive format and discover 24 special offers, one for each day until christmas.

Porsche Design Christmas 2017 timepiece

Timeless

Eye catchers of the event were frozen Porsche Design timepieces in special ice sculptures.


LOS ANGELES, PETERSEN MUSEUM THE PORSCHE EFFECT

Porsche Effect Petersen Museum

THE PORSCHE EFFECT

PETERSEN MUSEUM

To commemorate 70 years of Porsche, the Petersen Automotive Museum in Los Angeles made an entire exhibition: “The Porsche Effect” will be on display at the largest automotive museum in the United States.